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Market Research & Strategic Planning

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Market Research & Strategic Planning

What We Offer:

1. Audience & Market Insights

Objective: Understand who your customers are and how they behave across platforms.

  • Identify core customer segments by language, age, location, interests, and behavior
  • Analyze key competitors’ positioning, ad strategies, and digital presence
  • Understand platform usage and content preferences across Meta, TikTok, Google, and more
  • 2. Cultural & Language Adaptation

    Objective: Localize your brand experience for cultural relevance and emotional connection.

  • Tailor messaging, tone, and visuals to Vietnamese, Chinese, Spanish, and English-speaking audiences
  • Align promotions and offers with cultural values, traditions, and community expectations
  • Monitor diaspora trends and online behavior to craft resonant campaigns
  • 3. Data-Driven Opportunity Mapping

    Objective: Use data to find where growth is possible and underleveraged.

  • Analyze first-party and platform-level data to identify growth gaps
  • Spot underutilized content formats, ad placements, or seasonal opportunities
  • Map high-conversion regions and optimal ad timing windows
  • 4. Go-to-Market Strategy

    Objective: Build a full-funnel roadmap from awareness to conversion.

  • Define launch strategy across Meta, Google, YouTube, and TikTok
  • Allocate budget across awareness, engagement, and retargeting campaigns
  • Design custom ad funnels for cold, warm, and high-intent audiences
  • 5. Performance Forecasting & KPIs

    Objective: Set clear expectations and measure success effectively.

  • Project leads, impressions, engagement, and ROI based on historical and industry benchmarks
  • Define KPIs by funnel stage and platform
  • Establish success benchmarks to guide optimization and reporting
  • Get In touch

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      Office Address

      California | Texas | New York